Xua Tan Nang He – Nestea

2011

In collaboration with Publicis Vietnam and the Nestea brand, TPG created a series of viral videos for Nestea’s Xua Tan Nang He competition – an online dance contest where users submit funny videos of themselves dancing away in the scorching heat of a Vietnamese summer.

The brief was simple: make it fun. So we did, both on and off camera. We had a great time filming all over the city, running around with friends, forcing them to sweat it out in the heat. Not to mention splashing some celebrities with big buckets of thirst-quencing Nestea!

Big thanks to Yeti for lending us your house and your awesome mascot. And of course, thanks to all our dancers for busting some sweet moves!